Up to five projects will each receive grants of between £150,000-£300,000 for a year. Applications opened on 11th May 2022 and close on 24th June 2022.
A new £1 million ‘Bring It Back Fund’, launched by Hubbub in partnership with Starbucks, aims to increase the uptake of reusable packaging in the food and drink industry. The fund is seeking innovative ideas that make it easier for customers to use alternatives to single-use packaging.
The ‘Bring It Back Fund’ will support pilot projects that help shift people’s habits. Successful applicants could promote behaviour change, undertake new research, expand an existing approach or try something completely new including tech fixes.
Hubbub conducted research into customer perceptions of reusable packaging and found inconvenience, hygiene concerns and cost are key barriers to their wider use. Systems where a customer can borrow and bring back packaging present opportunities to reduce these barriers and this fund aims to accelerate new ideas to reduce reliance on single-use packaging.
They are looking for projects that help shift people’s habits. Whether that is promoting behaviour change, undertaking new research, expanding an existing reuse model or trying something completely new, they want to hear from you.