Re-use, Re-fill, Re-imagine – Innovative solutions for online consumer products within South-Africa

Posted on Posted on 13 May 2022

Challenge closes

15/05/2022

Benefit

GBP 25,000 seed funding to work on the specific challenge. Support from Unilever and Innovate UK KTN, including support in the development of a prototype or pilot.

This Global Alliance Innovation Exchange challenge competition, delivered by KTN Global Alliance Africa, is supporting Unilever to identify innovative approaches towards new circular business models for reuse and refill models within South Africa. In this challenge, Unilever is looking to identify innovative approaches towards new circular business models for reuse and refill for online customers. The most promising solution provider will be selected by Unilever and may be given a commercial opportunity to deliver their solution in partnership, with additional support from Innovate UK KTN.

 How can re-fill and re-use be applied for online consumer products? Unilever is looking for innovative solutions to this challenge, from a business model to an idea for a specific product, using the refill and re-use approach.

• How do we develop new circular business models for reuse and refill and encourage sustainable consumption?
• How do we rethink the product as well as the packaging – for example, a big challenge was what to do with unrecyclable toothpaste tubes – by redesigning the product (toothpaste) from a paste to a solid tablet – the packaging could be completely changed!
• Think about the product. How it is consumed, when it is consumed, how often and for what purpose?

Think about the packaging and think about ways to redesign the entire consumer experience that supports refill and reuse. Key to this would be figuring out how to change consumers’ behaviours from a convenience culture (single-use items, pre-packaged foods, convenience meals, etc.) to a culture of responsible consumption and make the refill and reuse behaviour a desirable status symbol rather than a niche activity that only ‘eco-warriors’ would engage in.

 
The selected solution provider(s) will:
• Work with Unilever who will facilitate and support solution testing
• Receive GBP 25,000 seed funding to work on the specific challenge. Funding will be received in instalments, subject to specific Milestones (eg. project plan, mid-project report and final report)
 
 
 

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